Accessibility Statement

Effective Date: June 30, 2025

Business Name: Bjornaa GmbH Trading as mylovely-pets

Business Registration: FN 472831 s

VAT Number: ATU72325423

Business Address: Anton-Strauch-Allee 2/507, Alkoven, 4072, Austria.

Business Hours: 08:00 am - 06:00 pm, (Mon - Sat), (GMT+01:00) Central European Standard Time (Vienna)

At mylovely-pets, we are committed to making our website accessible to everyone, including people with disabilities. We believe that all users should be able to enjoy a seamless and inclusive shopping experience, regardless of their physical, cognitive, or technological limitations.

1. Our Accessibility Commitment

mylovely-pets is dedicated to ensuring that our digital content, products, and services are accessible to the widest possible audience, in line with:

The Web Content Accessibility Guidelines (WCAG) 2.1, Level AA

The EU Web Accessibility Directive

EN 301 549 accessibility requirements in Austria and the EU

UK's Disability Discrimination Act 1995 (DDA)

2. Measures to Support Accessibility

We have taken the following measures to ensure accessibility on https://my-lovelypets.co.uk/:

Ensuring all images include descriptive alt text
Maintaining sufficient color contrast across the site
Using clear, consistent, and scalable typography
Supporting full keyboard navigation and screen reader compatibility
Avoiding content that may cause seizures (e.g., flashing elements)
Providing text alternatives for audio and video content
Ensuring all buttons and forms are properly labeled and accessible
Testing against Shopify accessibility best practices

3. Accessibility Standards We Follow

We actively strive to comply with:

WCAG 2.1 Level AA

EN 301 549 (European accessibility standard)

EU Directive 2016/2102

UK DDA 1995

4. Shopify Accessibility Compatibility

Our website is powered by Shopify, which provides accessibility-ready themes and features. We regularly review updates and apply improvements to stay compliant with global accessibility standards.

For more information on Shopify’s commitment to accessibility, visit:

https://www.shopify.com/accessibility

5. Continuous Improvement

Accessibility is an ongoing priority. We perform:

Monthly audits and user testing
Reviews of third-party apps/plugins for compliance
Staff training on accessibility awareness and tools
Implementation of assistive technologies support

We also plan to expand support for:

Multilingual screen readers
Custom accessibility profiles (e.g., dyslexia-friendly fonts)
Audio descriptions for educational content

6. Limitations and Alternatives

Despite our efforts, some content may not yet be fully accessible, particularly older third-party integrations or dynamic Shopify components. We are actively working to resolve these issues.

If you encounter any difficulties, we will gladly provide content or assistance in an accessible format (e.g., PDF, plain text, spoken audio).

7. Feedback and Support

We welcome your feedback on accessibility improvements. If you have difficulty accessing any part of the site, need help placing an order, or wish to request alternative formats, please contact us:

Email: support@mylovely-pets.co.uk

Website: https://my-lovelypets.co.uk/

Austria Office:

Anton-Strauch-Allee 2/507, Alkoven, 4072, Austria.

UK Operations:

Online operations only at this time.

8. Enforcement and Complaints

If you're dissatisfied with our response or wish to escalate an accessibility concern, you may contact the relevant authority in your country:

For Austria:

Austrian Disability Ombudsman: https://www.behindertenanwalt.gv.at/

Austrian Web Accessibility Initiative: https://waca.at

For UK: