Privacy policy

Effective Date: June 30, 2025

Welcome to mylovely-pets. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or make a purchase from https://my-lovelypets.co.uk (the “Site”).


1. Who We Are

Data Controller:

Business Name: Bjornaa GmbH Trading as mylovely-pets

Registered Address: Anton-Strauch-Allee 2/507, Alkoven, 4072, Austria.

Email: support@mylovely-pets.co.uk

We are the controller responsible for your personal data under applicable EU and UK data protection laws.

 

2. Types of Personal Data We Collect

We may collect, use, store, and transfer different kinds of personal data about you:

Identity Data: First name, last name, username or similar identifier, date of birth.

Contact Data: Billing address, shipping address, email address, telephone numbers.

Financial Data: Payment card details (securely processed by third-party processors, not stored by us).

Transaction Data: Details about payments to and from you, and other details of products you have purchased from us.

Technical Data: Internet Protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system, platform, and other technology on the devices you use to access this website.

Profile Data: Your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.

Usage Data: Information about how you use our website, products, and services.

Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.


3. Special Categories of Personal Data

We do not intentionally collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, or genetic and biometric data).

If you voluntarily provide such information (e.g., in a product review or feedback), you consent to us processing that information for the purpose for which it was provided.


4. How We Collect Your Data

We use different methods to collect data from and about you, including through:

Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise.

This includes data you provide when you:

  • purchase our products,
  • create an account,
  • subscribe to our newsletter,
  • request marketing,
  • enter a competition, promotion, or survey,
  • give us feedback or contact us.

Automated Technologies or Interactions: As you interact with our Site, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.

Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties:

  • Analytics providers (such as Google Analytics);
  • Advertising networks;
  • Payment providers;
  • Delivery and logistics partners.


5. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we use your personal data for the following purposes:

To register you as a new customer.

To process and deliver your orders, including:

  • Managing payments, fees, and charges.
  • Collecting and recovering money owed to us.

To manage our relationship with you, including:

  • Notifying you about changes to our terms or Privacy Policy.
  • Asking you to leave a review or take a survey.
  • To enable you to partake in a prize draw, competition, or complete a survey.
  • To administer and protect our business and this Site (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).
  • To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
  • To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.
  • To make suggestions and recommendations to you about goods or services that may be of interest to you.
  • To comply with applicable laws and regulations.


6. Legal Basis for Processing

Under the GDPR and UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following bases:

Performance of a Contract: Where we need to perform the contract we are about to enter into or have entered into with you (e.g., fulfilling your order).

Legal Obligation: Where we need to comply with a legal or regulatory obligation (e.g., tax or accounting requirements).

Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. For example:

  • to keep our records updated,
  • to study how customers use our products/services,
  • to manage our relationship with you.

Consent: Where you have given consent (e.g., for marketing communications). You have the right to withdraw consent at any time.


7. Marketing & Opt-Out

We may use your Identity, Contact, Technical, Usage, and Profile Data to form a view on what products may be relevant for you.

You will receive marketing communications from us if you have requested information from us or purchased goods from us and you have not opted out of receiving that marketing.

You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us directly.


8. Cookies

We use cookies and similar tracking technologies to track activity on our website and store certain information.

Cookies help us:

  • Understand and save your preferences for future visits.
  • Compile aggregate data about site traffic and site interaction.
  • Enable core website functionality.

You can set your browser to refuse all or some cookies or to alert you when websites set or access cookies. For more information, please refer to our Cookie Policy.

 

9. Disclosures of Your Personal Data

We may share your personal data with:

Service Providers: Such as payment processors, delivery couriers, IT providers, and customer service tools.

Professional Advisors: Including lawyers, bankers, auditors, and insurers.

Regulators and Other Authorities: Who require reporting of processing activities in certain circumstances.

Business Transfers: If we sell, transfer, or merge parts of our business or our assets.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.


10. International Transfers

Some of our external partners may be based outside the European Economic Area (EEA) or UK, so their processing of your personal data may involve a transfer of data outside the EEA or UK.

Whenever we transfer your personal data out of the EEA or UK, we ensure a similar degree of protection by ensuring at least one of these safeguards is implemented:

We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.

Where we use certain service providers, we may use Standard Contractual Clauses approved by the European Commission which give personal data the same protection it has in Europe.


11. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed.

In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and are subject to a duty of confidentiality.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

 

12. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for tax and legal compliance, typically for up to 7 years.


13. Automated Decision-Making

We do not use your personal data for automated decision-making that produces legal effects concerning you or significantly affects you.


14. Your Legal Rights

Under GDPR and UK GDPR, you have the following rights:

Access: Request access to your personal data.

Correction: Request correction of your personal data.

Erasure: Request erasure of your personal data.

Objection: Object to processing of your personal data.

Restriction: Request restriction of processing.

Portability: Request the transfer of your personal data to you or a third party.

Withdraw Consent: Withdraw consent at any time where we are relying on consent to process your personal data.

To exercise any of these rights, please contact us at support@mylovely-pets.co.uk.


15. Children’s Privacy

We do not knowingly collect data from anyone under the age of 18. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us.


16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated “Effective Date” and will be effective as soon as it is accessible. We encourage you to review this Privacy Policy frequently.


17. Complaints

If you are unhappy with how we use your personal data, you can lodge a complaint with your local data protection authority. We would appreciate the chance to deal with your concerns first — please contact us directly.


18. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of Austria and the EU General Data Protection Regulation (GDPR) and UK GDPR where applicable.


19. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at: